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Billboards displaying prominent religious and tourist destinations of the state were displayed throughout the 1st G20 Working Group on Digital Economy meeting in Lucknow on Monday.
These hoards are part of the government's plan to hard sell UP as an investment destination to foreign visitors.
Piles on Shaheed Path straight to Golf City, the meeting venue, showcased temples and religious events held in Ayodhya, Mathura, Prayagraj and Gorakhpur. They also exhibited Ayodhya aarti, Mathura colorful Holi and prominent temples in Gorakhpur.
They also projected UP as the MSME capital of the country.