Coconut prices rise to ₹60 ahead of Chhath Puja as demand surges

As Chhath Puja approaches on November 7 and 8, the demand for coconuts has surged in local markets, leading to a sharp price increase, with small coconuts now selling for approximately ₹60 each. Coconuts are a significant offering during Chhath Puja, which is celebrated primarily in states such as Bihar, Uttar Pradesh, Jharkhand, and parts of Madhya Pradesh and West Bengal. The festival is observed by thousands of devotees who engage in rituals dedicated to the Sun God and Chhathi Maiya, often involving elaborate offerings that include fruits, sweets, and, importantly, coconuts.

Market vendors have indicated that the increase in prices can be attributed to both rising consumer demand and a notable reduction in supply. The majority of coconuts available in these regions are imported from southern states like Karnataka and Kerala, where they are cultivated. Reports from local suppliers suggest that adverse weather conditions earlier in the year affected the coconut harvest in these states, resulting in lower-than-expected production levels.

Additionally, transportation and logistical challenges have compounded the difficulties in maintaining adequate supply levels, contributing to the current market situation. Consumer behavior has shifted in response to the price increase, with many devotees starting their puja preparations earlier than usual to secure their supplies. Vendors have noted a trend of bulk purchases as families prepare for the festival, which includes collecting various offerings such as sugarcane, kheer, and seasonal fruits, alongside coconuts.

The demand for coconuts is particularly pronounced because they symbolize prosperity and are essential for the ritualistic offerings made to the deities. In light of the increasing prices, local authorities and market analysts are monitoring the situation closely. They are examining potential interventions to stabilize prices, including discussions on improving supply chains and exploring options for local sourcing to mitigate reliance on distant states.