Uorfi Javed accuses oral hygiene brand Perfora of inappropriate request to 'strip' for promotion

Television personality and actor Uorfi Javed has accused the oral hygiene brand Perfora of making an inappropriate request during a conversation about a potential promotional collaboration. According to Uorfi, Perfora representatives allegedly asked if she was “open to strip” for the campaign. Uorfi shared screenshots of the conversation on social media, where the brand reportedly inquired about her willingness to strip, leading her to call the request “invasive” and “unprofessional.” The actor expressed her shock, stating that she had never faced such a situation in her career and would not comply with such demands.

Uorfi further stated that she found the request not only unexpected but also a violation of professional boundaries. She made it clear that her team would address the matter with the brand and warned that there would be consequences for their actions. In the screenshots, the conversation appeared to suggest that stripping would be part of the collaboration, an approach Uorfi found inappropriate for a brand campaign. She emphasized that this type of conduct was not acceptable, especially in professional settings.

In response to the public backlash, Perfora issued a statement explaining that the conversation had been misunderstood and that their intent was never to offend or pressure anyone. The brand expressed surprise at the reaction, stating that their goal was to collaborate with Uorfi on the campaign but acknowledged that the communication had been misinterpreted. They stressed that their intention was never to make any inappropriate requests and assured that the matter would be addressed thoroughly.

Perfora also emphasized that they had been building their brand for the past three years with a focus on ethical principles and purpose-driven marketing. They rejected claims of engaging in “cheap marketing stunts” and reiterated that they would never ask anyone to do something inappropriate for promotional purposes. The brand stated that they were working on providing a more detailed explanation of the situation and would share further information by December 12, 2024.

The incident has sparked significant online discussions about professional conduct in brand collaborations, particularly regarding boundaries in influencer and celebrity endorsements. Many have expressed support for Uorfi's stance on maintaining professional integrity, while others have raised concerns about the practices of brands in the influencer marketing industry. The situation remains ongoing as both Uorfi and Perfora prepare to release more information regarding the controversy.